Toyota Line Sticker

Website Activity

Launch : 07/04/2016

The ‘Toyota It’s Mine’ campaign was organized as a design contest to create a new set of Line sticker characters for the brand. Contestants were asked to submit their designs via the designated campaign website that also contained video media to provide inspiration to the designers. We took the winning designs and crafted them into a set of purchasable stickers available on the Line sticker store.

Launch Project

1. Create Toyota It’s Mine campaign website

2. Create VDO & Infographic for inspire target

3. Target submit character design via campaign website

4. Get winner character

5. Develop winner character to It’s Mine sticker

6. Launch Line sticker collection

7. Promote via online media

Toyota Line Sticker